1. Kamus Besar Bahasa Indonesia (KBBI). , Advertising is news or messages to encourage, persuade the general public to be interested in the goods and services offered, the notification to the public regarding the goods or services sold, installed in the mass media (such as newspapers and magazines) or in a public place.

2. Wikipedia. Advertisement is promotional items such as goods, services, places of business or idea that should be paid by the sponsor. In the world of marketing management, advertising is one of the global promotional strategy or overall.

3. Kriyantono (2008). advertising is a form of communication is non-personal selling messages persuasively clear of sponsors in order to influence people to buy the product by paying a fee for the media used.

4. Durianto (2003). Advertising as a communication process that aim to persuade or lead people to take action that is beneficial to the advertising builder

5. Suhandang (2005). advertising as one type of mass communication techniques with pay room or time to broadcast information about the goods and services offered by the advertiser.

6. Gilson & Berkman (1980). According to them, advertising is persuasive communication media that is designed to generate a response and help to achieve objectivity or marketing purposes.

7. Russel & Lane (1990). They argue that advertising is a message that is paid by the sponsor and communicated by some media of mass communication.

8. Wright (1978). He argued about advertising that: advertising is a communication process that has a very important force as a marketing tool that is very helpful in selling goods, providing services and ideas through certain channels in the form of persuasive information.

9. Wells (1992). Argued that advertising is a form of non-personal communication paid by the sponsor using the mass media and aims to persuade and influence the audience (viewers, listeners or readers).

10. Lee (2004). According to him, advertising is a communication of commercial and non-personal about an organization and its products are transmitted to the masses with the target through a medium that is mass such as television, radio, newspapers, magazines, direct mail (post direct), billboards outdoor space, or public transport.

11. Rhenald Kasali (1992). Explaining that the ad is simply a message that offers a product that is addressed to the public through the media.

12. Kotler (2002). Explaining advertising as a form of presentation and promotion of ideas, goods or services by a non-personal certain links that require payment